Prof. Piyush Kumar Sinha of Indian Institute of Management,Ahmedabad interacted with students of MBA (HRM), Central University of Jammu here today. He shared his views on contemporary trends in Marketing with the students Emphasing on Personal Development for attaining goals in life. Prof. Sinha related life with research and asked the students to initiate life’s research by setting hypothesis based on their day to day observations. He also elaborated on the importance of Self Development which can be achieved by finding a solution through work commitment and by going to back basics. By citing examples from the corporate, he discussed the importance of data and its conceptual analysis for giving shape to creative views. He further stated that developing focus, creating cost advantage and differentiation are the key to success.

This event was organized under the leadership of Prof. Ashok Aima, Vice Chancellor, Central University of Jammu .Earlier Prof. Deepak Raj Gupta, Dean, School of Business Studies formally welcomed Prof. Sinha and he
informed the audience that Prof. Sinha, a well known researcher in the area of marketing has various publications to his credit. Dr. Jaya Bhasin, Head, Department of HRM & OB conducted the proceedings for the day and reiterated that collaboration with IIM-A in future would bring laurels for Central University of Jammu. Mr. Gowhar Rasool , Assistant Professor presented formal vote of thanks