In an endeavour to strengthen the industry-academia outreach, Department of Marketing & Supply Chain Management and Department of HRM & OB, Central University of Jammu in collaboration with Association of Mutual Funds in India (AMFI) organized Investor Awareness Program on ‘Financial Empowerment through Wealth Creation’ under the able guidance and support of Prof. Sanjeev Jain, Hon’ble Vice Chancellor, Central University of Jammu. The student-centric awareness program slated towards financial empowerment strategies for Management students began with the welcome address by Prof. Jaya Bhasin, Dean, School of Business Studies, CUJ. She informed the august gathering that this is the 35^th event in  row on industry-academia interface. The keynote speaker Shri. A. Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Ltd. emphasized on optimum utilization of financial resources, the dynamics of market behaviour and the way banking & financial sector acts as a proxy to the economy. Shri N.S. Venketesh, CEO of AMFI engaged the students with the concept of ‘Power of Compounding’ and the way paradigm transformation has taken place from manual ledger based banking to e-banking. The essence of idea generation in business & investment, start-ups and the gap filling between industry manpower requirement & employability was fully justified by Shri Suryakant Sharma, Senior Consultant, AMFI. The audience was enthralled by the inputs from Mr. K.S. Rao, Head-Investor Education & Distribution Development, Aditya Birla Sun Life Mutual Fund who reinvented the concept of CTC from Cost- to- Company to Contribution- to- Country. The Presidential remarks by Prof. Devanand Padha, encapsulated the deliberations by all the speakers. The awareness program fully sponsored by AMFI & Aditya Birla Life AMC Ltd was applauded by the students and faculty with more than 250 audience benefitting from the deliberation. Dr. Shahid Mushtaq, Head, Department of MSCM coordinated the event under the overall supervision of Dean SBS.   Others involved in conduct of the event included Dr Gowhar Rasool, Dr. Asif Ali, Ms. Anjali Pathania, Dr. Salil Seth and Dr. Naresh Sharma. Dr. Anju Thapa conducted the proceedings of the program and Dr. Asif Ali proposed vote of thanks.