In an attempt to foster international linkages & develop a global outlook, an international seminar was organized by Department of Marketing & Supply Chain Management in collaboration with Department of HRM & OB, Central University of Jammu in blended mode. Under the able leadership of Prof. Sanjeev Jain, Hon’ble Vice Chancellor, Central University of Jammu, the session was spearheaded by Prof. Murali K. Mantrala, Ned Fleming Professor of Marketing, University of Kansas (USA) who was the invited speaker for the seminar. The interactive session chaired by Prof. Murali was centered on the theme ‘The Future of Offline, Online &Omnichannel Retailing’ enthralled the audience with eye-opening frontiers on the horizon of retailing. The contemporary approach towards the topic adopted by Prof. Murali beautifully brought both academia and research on a common platform. The highlight of the seminar was its strong Q&A session which helped the faculty & scholars from across India to better conceptualize the learnings and facilitate academic embolism. Researchers shared their paper presentations during parallel technical session tracks and gained insightful learnings from the international seminar. Prof. Jaya Bhasin, Dean, School of Business Studies, CUJ welcomed the seminar gathering while Dr. NeelikaArora imparted a conceptual direction to the overall seminar in collaboration with Dr. ShahidMushtaq, Head, Department of Marketing & Supply Chain Management. Prof. Jaya Bhasin emphasized the necessity of such deep interaction sessions for augmenting a research-based approach to management perspectives. The Q&A session was led by Dr. SalilSeth who also presented a formal vote of thanks.Others involved in conduct of the International Seminar included DrAnjuThapa, Dr. Naresh Kumar, Mr. Rahul Thakur and Mr. Asif Ali.
