जम्मू केंद्रीय विश्वविद्यालय

Central University of Jammu

ITU
G20

Post Graduate Programmes



MBA programme offered by SBS, CUJ is a prominent management course of contemporary era
and prepares the studentsfor taking up lower and middle level challenging executive
assignments in private and public sector.
Accordingly, the program is designed to impart conceptual knowledge in Modern and Indian
Management system by imparting practical training in various functional areas of management
which include HRM and Marketing. This is a two years programme spread over four semesters.

  • PO1- Business Practical Knowledge: Apply management theories and practices to solve real business problems, and think creatively to generate and evaluate new business ideas.
  • PO2- Entrepreneurship, Leadership and Problem-Solving: Adopt a problem-solving approach to identify business opportunities, apply innovation, and lead initiatives that create value and wealth.
  • PO3- Communication Skills: Understand, analyze, and communicate the economic, legal, and ethical dimensions of business, and present effectively in written and oral form across professional contexts.
  • PO4- Group Dynamics and Team Management: Work effectively in teams, demonstrate self-management, and lead others to achieve organizational goals in multidisciplinary settings.
  • PO5- Industry Interaction and Applied Understanding: Demonstrate applied understanding of management principles through engagement with industry, and analyze real organizational practices.
  • PO6- Values, Ethics and Professional Integrity: Exhibit ethical conduct and professional integrity, and contribute to the sustainable development of society.
  • PEO1: Graduates of the MBA program will successfully integrate core, cross-functional and inter-disciplinary aspects of management theories, models, and frameworks with real-world practices and sector- specific nuances to provide solutions to real-world business, policy, and social issues in a dynamic and complex world.
  • PEO2: Graduates of the MBA program will possess excellent communication skills, excel in cross-functional, multidisciplinary, multi-cultural teams, and have an appreciation for local, domestic, and global contexts so as to manage continuity, change, risk, ambiguity, and complexity.
  • PEO3: Graduates of the MBA program will be appreciative of the significance of Indian ethos and values in managerial decision making and exhibit value-centered leadership.
  • PEO4: Graduates of the MBA program will be ready to engage in successful career pursuits covering a broad spectrum of areas in corporate, and non-profit organizations, public policy, entrepreneurial ventures, and engage in lifelong learning.
  • PEO5: Graduates of the MBA program will be recognized in their chosen fields for their managerial competence, creativity & innovation, integrity & sensitivity to local and global issues of social relevance, and earn the trust & respect of others as inspiring, effective and ethical leaders, managers, entrepreneurs, entrepreneurs and change agents.