Department of Marketing and Supply Chain Management, Central University of Jammu, Organises Industrial Visit to ACTL Multimodal Logistics Park and Kandhari Beverages, Samba
16th of October, 2026: The Department of Marketing and Supply Chain Management, School of Business Studies, Central University of Jammu, organised an industrial visit to ACTL Samba Multimodal Logistics Park and Kandhari Beverages in Samba on Friday to provide students with practical exposure to logistics operations, manufacturing processes, supply chain management and distribution strategies.
The visit aimed to bridge the gap between theoretical knowledge and practical application by familiarising students with industrial operations and contemporary supply chain practices.
At ACTL Samba Multimodal Logistics Park, located in the Industrial Growth Centre, Phase III, Samba, students learned about the functioning of an integrated cargo and freight hub connecting road and rail networks. They gained insights into multimodal transportation, containerised cargo, refrigerated containers, customs-bonded facilities, quality-check infrastructure and the handling of heavy industrial cargo.
The visit highlighted the role of logistics parks in streamlining freight movement, improving operational efficiency, reducing dependence on long-haul road transport, strengthening supply chains and supporting industrial development in Jammu and Kashmir.
ACTL hosted high tea for the visiting students. The department appreciated the ACTL team for its hospitality and for facilitating students' exposure to contemporary logistics operations.
At Kandhari Beverages, Samba, students observed beverage manufacturing and distribution processes, including production, bottling, packaging, quality assurance, inventory management, storage, and distribution. They learned about the importance of quality and hygiene standards, production planning, demand forecasting, inventory control, transportation planning and integrated distribution networks in ensuring timely product availability, operational efficiency, and customer satisfaction.
The industrial visit was organised under the guidance of Hon'ble Vice-Chancellor, Central University of Jammu, Prof. Sanjeev Jain and Dean, School of Business Studies, Prof. Neelika Arora. The department expressed its gratitude to the Hon'ble Vice-Chancellor and Dean, School of Business Studies for supporting experiential learning and industry–academia engagement initiatives that connect classroom learning with practical industry experience.
Prof. Neelika Arora, Dean, School of Business Studies; Dr. Vinay Kumar, Head, Department of Marketing and Supply Chain Management; along with Dr. Naresh Sharma, Dr. Shahid, Dr. Anju and Dr. Arun, faculty members of the department also accompained the students and scholars.
