The programme was formally inaugurated under the patronage of Prof. Sanjeev Jain, Vice Chancellor, Central University of Jammu by Prof. Jaya Bhasin, Dean, School of Business Studies, CUJ. This programme is supported by the Indian Council of Social Science Research (ICSSR) under capacity building program as part of its nationwide initiative to raise the quality of research in the country. The programme is being attended by the participants from within and outside the UT of Jammu & Kashmir including the scholars from Central University of Jammu. Acclaimed statistician and researchers from across the country will deliver lectures in the coming two weeks of the programme which will enhance the research skills and knowledge of the participants. Prof. Jaya Bhasin in her presidential address emphasized on the importance of quality and original research. She urged upon the research scholars to continuously embark on the upward learning curve. Dr. ShahidMushtaq, Head, Department of Marketing & Supply Chain Management, CUJ delivered the keynote address where he emphasised on the importance and need of research. He encouraged the researchers to inculcate a passion for research. Earlier, Dr.AnjuThapa, welcomed and apprised the august gathering about the various initiatives the Department of Marketing & SCM and Department of HRM &OB under the umbrella of School of Business Studies, CUJ has taken in the past. Dr.Salil Seth further apprised that the workshop shall cover aspects pertaining to advanced statistical techniques viz- Structural Equation Modelling and even qualitative analysis by eminent researchers.The session concluded with the formal vote of thanks by Dr.NeelikaArora.
