A team of students of MBA (Marketing Management) 4th Semester participated in Confederation of Indian Industry (CII) J&K Annual Session on 27th Feb 2023 at Hotel Radisson, Jammu. As part of this year’s annual session, CII organized a session on J&K @75 to 100 “Making J&K Future Ready”. CII J&K Council is playing a proactive role as a catalyst for the sustainable development of the UT of J&K and has a very clear vision for "J&K @ 75 to 100". Students interacted with the CII J&K team, panelists and other members from local industrial units, corporate houses to understand locally available business opportunities and challenges faced by entrepreneurs. As a part of ongoing celebration of “Azadi Ka Amrit Mahotsav", CII J&K is working on developing a comprehensive roadmap for J&K with active involvement of all stakeholders which paves the way for active investments and employment, also improve the ease of living environment through active utilization of advanced infrastructure of Information Technology and infotech.The desire is to make J&K future ready through excellent quality of Life in terms of better skill-based Education, Good Employment Opportunities, sustainable infrastructure, Ease of Doing Business, and a preferred tourist hub. The session provided useful insights to learners to understand the dynamics of doing business in Jammu and Kashmir.