जम्मू केंद्रीय विश्वविद्यालय

Central University of Jammu

ITU
G20

Programmes


Ph.D. Programme

Thrust Areas:-

  • Marketing

  • PO 1: To demonstrate an in-depth understanding of the foundational theories and evolving literature in management disciplines to identify critical research gaps.
  • PO 2: To develop proficiency in designing and executing robust qualitative and quantitative research frameworks.
  • PO 3: To develop the capability to conduct original research that yields significant theoretical or empirical contributions.
  • PO 4: To follow high standards of research ethics by avoiding plagiarism, protecting participants, and reporting findings honestly according to global academic norms.
  • PO 5: To effectively disseminate research findings through high-quality publications and communicate findings effectively to both scholarly and practitioner audiences.