S.No | Name | Supervisor/Co-supervisor | Area of Research | Status |
---|---|---|---|---|
1 | AATAM PARKASH SHARMA | Dr. Naresh Kumar
|
Role of User-generated content in Brand Equity and Purchase Intention of Electric Vehicles |
Pursuing |
2 | KIRAN BEDI | Dr. Naresh Kumar
|
Digital Marketing Strategies for Customer Engagement and Brand Loyalty in the Hospitality Sector of Uttarakhand |
Pursuing |
3 | MRINAL KANTI MAHATO |
|
Eco-Centric Role of Green Advertising as a Precursor to Influence Purchase Intent: A Study of Generation Z in Selected Cities of India |
Pursuing |
4 | MUKESH KUMAR | Dr. Naresh Kumar
|
ETHICS IN E TAILING |
Pursuing |
5 | PARVEEN YADAV | Prof. Ajai Pal Sharma
|
SUSTAINABLE MARKETING |
Pursuing |
6 | SAHIL CHOUHAN | Dr. Anju Thapa
|
Digital Transformation in Agriculture Supply Chains: Empirical Evidences from Adarsh Grams |
Pursuing |
7 | SOUVIK ROY CHOUDHARY | Dr. Anju Thapa
|
Impact of Ephemeral Social Media on Referral Behaviour |
Pursuing |