जम्मू केंद्रीय विश्वविद्यालय

Central University of Jammu

ITU
G20

Scholars


S.No Name Supervisor/Co-supervisor Area of Research Status
1 AATAM PARKASH SHARMA Dr. Naresh Kumar

Role of User-generated content in Brand Equity and Purchase Intention of Electric Vehicles

Pursuing

2 KIRAN BEDI Dr. Naresh Kumar

Digital Marketing Strategies for Customer Engagement and Brand Loyalty in the Hospitality Sector of Uttarakhand

Pursuing

3 MRINAL KANTI MAHATO

Eco-Centric Role of Green Advertising as a Precursor to Influence Purchase Intent: A Study of Generation Z in Selected Cities of India

Pursuing

4 MUKESH KUMAR Dr. Naresh Kumar

ETHICS IN E TAILING

Pursuing

5 PARVEEN YADAV Prof. Ajai Pal Sharma

SUSTAINABLE MARKETING

Pursuing

6 SAHIL CHOUHAN Dr. Anju Thapa

Digital Transformation in Agriculture Supply Chains: Empirical Evidences from Adarsh Grams

Pursuing

7 SOUVIK ROY CHOUDHARY Dr. Anju Thapa

Impact of Ephemeral Social Media on Referral Behaviour

Pursuing